Understand the answer.
Know what to improve.
8 practical guides on finding where your brand appears in AI answers, working out what is missing, and deciding what to do next.
Three buyer questions · no account or card
SEO gets you found. GEO helps you get recommended.
Learn how GEO builds on SEO, and why a search ranking only tells part of the story.
Read the introductionWhat are you working on?
8 guides · free to read
Understand AI visibility
Learn the basics and build a useful baseline for your brand.
SEO gets you found. GEO helps you get recommended.
Why your position in AI answers is a different business signal from your ranking, and how GEO builds on the SEO you already have.
Read guideHow to run an AI visibility audit that tells you something
Choose buyer questions, check the relevant AI answer engines, and record a baseline you can compare over time.
Read guideKnow the answer engines
Compare AI answer engines and understand how they find and cite sources.
Five AI answer engines, five different shortlists
Compare AI Overviews, ChatGPT, AI Mode, Gemini, and Perplexity: their audiences, answer formats, and citation behavior.
Read guideWhere an AI answer gets its sources
Follow the path from finding a page to citing it, and work out which stage drops you: crawler access, relevance, or evidence.
Read guideImprove your presence
Find the content, evidence, or technical gap to work on first.
Your brand is absent. What should you fix first?
A decision tree that turns “AI doesn’t mention us” into one job: a content gap, a weak entity, missing third-party coverage, thin proof, or a blocked crawler.
Read guideHow to close an AI citation gap
Read the sources an AI answer already cites, work out what evidence your own page lacks, and decide what to publish next.
Read guideCan AI crawlers actually reach your site?
Answer bots and training bots are two different decisions. Audit them separately, and know what robots.txt can and cannot fix.
Read guideTrack what changes
Learn which changes in your results need attention and what to check next.
Put the guides to work on your brand.
Start with a free check. See the answers, cited sources, and competing brands behind your result.