Legal

Privacy Policy

This policy explains what personal data askwords.ai collects when you use the free check, an account, or our website; why we collect it; who we share it with; how long we keep it; and the rights you have over it. It covers askwords.ai and the askwords tag you can install on your own site. The agreement governing use of the service is separate: the Terms of Service.

Effective
7 September 2026
Last updated
7 September 2026

01The short version

The full policy is below, and it is what governs. This summary is here so you do not have to read all of it to know the shape of the thing.

  • We never sell or rent your personal data, and we do not share it for cross-context behavioral advertising.
  • We use Google Analytics, and you can say no. In the EEA, the UK and Switzerland it does not load until you accept; everywhere else you can turn it off from “Cookie choices” in the footer. Nothing else about the product changes either way. There are no advertising pixels and no cross-site tracking networks on this site.
  • Your email address is never sent to an AI answer engine. Those requests carry the question and your brand or topic, and nothing about you.
  • The tag you install on your own site is cookieless and records no IP address and no visitor identifier.
  • You can have everything deleted. Email privacy@askwords.ai and it is gone within 30 days.

02Who we are

askwords.ai operates the askwords.ai website and service, and is the data controller for the personal data described in this policy. That means we decide why and how it is processed, and we are the party you can hold to this document.

For anything about privacy, data protection, or a request over your own data, write to privacy@askwords.ai. For everything else there is support@askwords.ai and the contact form.

One exception to our role as controller is the askwords tag: for the visitor data it reports from your website, you are the controller and we act as your processor. That is set out in §8.

03What we collect

We collect what the product needs and stop there. There is no data-broker feed, no enrichment of your record from third-party sources, and no advertising profile.

CategoryWhat it includesWhy we have it
Check inputsThe website, product page, app store link, brand or business name you enter; the city for a local business; the buyer questions generated for it, plus any you edit or write yourself.To run the check and, for saved brands, to repeat the same question set so later results are comparable.
Check resultsThe answers returned by each AI answer engine, the brands and sources cited in them, the computed visibility score, and the history of those values over time.To show you results, build the week-over-week history, and detect changes worth notifying you about.
Account dataYour email address, sign-in timestamps, plan and billing status, notification preferences.To create and secure your account, apply your plan's limits, and send what you asked for.
Billing dataSubscription status, plan, renewal dates and invoice references. Card numbers are handled by our payment provider and never reach our servers.To take payment, apply entitlements, and meet tax and accounting obligations.
Support and contactYour name, email address and the content of any message you send us through the contact form or by email.To answer you, and to keep a record of the issue and how it was resolved.
Technical dataIP address, request timestamps, user-agent, and server error logs. IP addresses are used as the key for the free-check daily limit and for abuse prevention.To keep a free tool free (one person cannot spend the day's budget) and to keep the service secure and working.
Product usageWhich steps of the product you reached and when: a check started, a check finished, a plan button pressed, a subscription begun. Each is stored with a random first-party identifier from a cookie we set, plus your account id once you have one.To see where people get stuck between running a free check and subscribing. Counted in aggregate; never used to make a decision about you as an individual.
Traffic tag dataIf you install the askwords tag on your own website: the referring source (for example “chatgpt”), the landing path, and a timestamp. No cookies, no IP address, no visitor identifiers.To show you how many visits arrived from AI assistants. See §8.

We do not ask for and do not want special category data: health, biometrics, political or religious views, and the rest of Article 9. Please do not put it into a check input or a support message.

Sign-in is passwordless. We never create, store or verify a password, so there is no password of yours for us to lose.

04How we use it

We use personal data only for these purposes:

  • Running the checks you ask for and showing you the results.
  • Creating your account, signing you in, and keeping your session secure.
  • Repeating your saved questions on a schedule and comparing each result with the last.
  • Sending the emails you asked for: sign-in links, change notifications, and product updates you opted into.
  • Taking payment, applying your plan's limits, and issuing invoices.
  • Answering support requests.
  • Preventing abuse, enforcing rate limits, and protecting the service from fraud and automated attacks.
  • Understanding which features are used, in aggregate, so we know what to build next.
  • Meeting our legal, tax and accounting obligations.

We do not make decisions about you by automated means that produce a legal or similarly significant effect. The visibility score measures what public AI answers say about a brand. It is not a judgement about a person.

06What we send to AI answer engines

Running a check means asking real AI answer engines your buyer questions and reading what they say. Those requests leave our servers and reach the provider, so what is in them matters.

What we send: the question text, and the brand, product or topic the question is about. These are the same words a member of the public could type into the same product.

What we never send: your email address, your account identifier, your name, your IP address, your billing details, or anything else identifying you as the person who ran the check.

The providers we query are OpenAI, Google, Perplexity, xAI and Anthropic, and Google AI Overviews and AI Mode results are retrieved through DataForSEO. Each handles the request under its own terms and privacy policy. We use their business and API tiers, on which submitted content is not used to train their general models; we cannot guarantee a provider’s future policy, and we will update this section if one changes.

Because we query the engines without your personal account history, the answers you see in askwords.ai may differ from the answers you would see signed into your own account. That is deliberate: it is what makes one week comparable to the next.

07Cookies and similar technologies

There is no cross-site tracking on this site, no advertising pixel, and no fingerprinting. What there is falls into three groups: cookies the product cannot work without, a first-party counter we use to measure our own funnel, and Google Analytics, which is the only third party in the list and the only one you are asked about.

WhatPurposeType
Authentication cookiesSet by our authentication provider to keep you signed in and to protect the session from replay. Cleared when you sign out.Strictly necessary
Cloudflare TurnstileShort-lived storage used to tell a person from a bot on the free check and on our forms, so automated traffic cannot exhaust the daily budget.Strictly necessary
Local preferencesBrowser storage for your last free-check result and, if you start tracking a brand before signing in, the hand-off that completes it afterwards. It stays in your browser and is never sent to us.Functional
Funnel counteraw_vidA random identifier we set ourselves so that a free check run before you signed up can be counted as the same journey as the account you then created. It is read only by us, is never shared with anyone, cannot be read by scripts on the page, and is attached to nothing except the product steps listed above. Expires after 180 days.First-party measurement
Google Analytics_ga, _ga_*Set by Google Analytics 4 to count visits, show us which pages and search terms bring people here, and measure whether our advertising works. This is the one thing on this page that involves a third party.Analytics (consent)
Your choiceaw_consent, aw_regionRecords the answer you gave about Google Analytics, and which privacy rules apply where you are, so you are neither asked twice nor ignored.Strictly necessary

Google Analytics does not load until you accept it if you are in the EEA, the United Kingdom or Switzerland. We ask before anything is set, and refusing costs you nothing. Elsewhere it loads on arrival, and you can switch it off at any time from “Cookie choices” in the footer; that link also lets you withdraw a consent you gave earlier, which takes effect immediately.

The funnel counter is not consent-gated, because it is the narrow case European regulators treat as exempt: first-party, used only by us for aggregate audience measurement, never shared, never combined with anything from another site, and never used to target you. If you would rather it did not exist, clearing cookies removes it and nothing about the product stops working. It is also the only reason we can tell whether the free check is worth running at all.

You can block or clear any of these in your browser; signing in will stop working if you block the authentication cookies.

08The askwords tag on your website

The askwords tag is the small script you can add to your own website to see how many visits arrive from AI assistants. It was built to be the least invasive thing that could answer that question.

  • It sets no cookies, and writes nothing persistent to a visitor’s browser beyond a single session flag that stops it reporting the same source twice.
  • It sends no IP address, no user-agent profile, no visitor or device identifier, and no personal data of any kind.
  • Each event carries only your brand id, the name of the referring source (for example “chatgpt”), the landing path, and the time.
  • It reports at most once per source per browser session, and stays silent on ordinary search visits unless you switch search sources on yourself.

For this data you are the controller and we are your processor: we handle it on your instructions, only to produce your traffic reporting, and we use it for nothing else. Remove the script from your site and the reporting stops; delete the brand and the events are deleted with it.

Because the tag collects no personal data, it does not by itself require you to obtain consent from your visitors. Your own privacy notice, and your own legal advice, govern what you must tell them. See also the tag section of the Terms of Service. (Section numbers run per document, so we link across rather than cite a number.)

09Who we share data with

We do not sell or rent personal data, and we do not share it with advertisers. We share it only with the service providers that make the product run, each under a contract limiting them to processing it on our instructions:

ProviderWhat they do for us
VercelApplication hosting, content delivery and request logs.
SupabaseManaged Postgres database, passwordless authentication and session management. This is where your account and your results are stored.
ResendDelivery of transactional email: sign-in links, change notifications and account notices.
Lemon SqueezyPayments, as merchant of record. They collect and process your payment details and billing address directly; we receive only the subscription status and an invoice reference.
CloudflareTurnstile bot protection on the free check and on our forms.
Google (Analytics)Website analytics and measurement of our own advertising. Loads only with your consent in the EEA, the UK and Switzerland, and can be switched off anywhere from "Cookie choices" in the footer. See §7.
OpenAI, Google, Perplexity, xAI and AnthropicThe AI answer engines we query on your behalf. See §6 for exactly what is sent.
DataForSEORetrieval of Google AI Overviews and AI Mode results, and search-demand figures for the topics behind your questions.

Beyond those, we disclose personal data only when:

  • the law requires it, or we receive a valid legal request, which we review, and narrow or challenge where we can;
  • it is necessary to establish, exercise or defend legal claims, or to investigate abuse of the service;
  • the business is involved in a merger, acquisition or sale of assets, in which case we will tell you before your data becomes subject to a different privacy policy, and the buyer is bound by the commitments here until then.

10International transfers

We are a small operation running on mainstream infrastructure, and most of that infrastructure is in the United States. If you are in the EEA, the UK or Switzerland, your personal data will be transferred outside your country.

Where a provider is not covered by an adequacy decision, those transfers are made under the European Commission’s Standard Contractual Clauses, with the UK Addendum where the UK GDPR applies, together with the technical measures described in §14. Ask us and we will tell you which safeguards apply to a particular provider.

11How long we keep it

We keep personal data only as long as it serves the purpose it was collected for, or as long as the law requires.

DataHow long
Check inputs, results and historyFor as long as your account is open, because comparing this week with last week is the product. Deleted within 30 days of account deletion.
Free checks run without an accountKept for up to 12 months so a share link you created keeps working, then deleted.
Account and profile dataUntil you delete your account, then removed within 30 days.
Rate-limit records keyed to an IP addressA daily counter only, pruned on a rolling basis and never kept longer than 30 days.
Server and error logsUp to 30 days, then rotated out.
Support and contact messagesUp to 24 months after the conversation ends.
Invoices and financial recordsFor as long as tax and accounting law requires, typically 7 years. These survive account deletion because we are not permitted to delete them.
Product usage events24 months, then deleted. If you delete your account, the account id is stripped from these rows within 30 days and what remains is an anonymous counter.
Traffic tag eventsFor as long as the brand is tracked, then deleted along with the brand.

When a retention period ends, data is deleted or irreversibly aggregated so that it can no longer be linked to you.

12Your rights

Depending on where you live, you have some or all of the following rights over your personal data. We honour them for everyone, wherever you are, rather than checking your jurisdiction first.

RightWhat it means
AccessA copy of the personal data we hold about you.
RectificationCorrection of anything inaccurate or incomplete.
ErasureDeletion of your data, subject to records we must keep by law.
RestrictionA pause on processing while a dispute is resolved.
PortabilityYour data in a structured, machine-readable format.
ObjectionAn objection to processing we base on legitimate interests.
Withdraw consentWithdrawal of consent at any time, without affecting processing carried out before you withdrew it.

How to exercise them: email privacy@askwords.ai from the address on your account. We respond within 30 days, and will tell you if we need the extension the law allows. We do not charge for a request, and we will not treat you differently for making one. Where we cannot identify you from the request itself, we may need something that links you to the account.

Complaints: if you are in the EEA, the UK or Switzerland and you think we have got this wrong, you can lodge a complaint with your local supervisory authority. We would rather you told us first at privacy@askwords.ai, but that is your right and it is not conditional on talking to us.

13California privacy rights

If you are a California resident, the CCPA as amended by the CPRA gives you specific rights, and requires us to say the following in plain terms.

In the last twelve months we have collected the categories of personal information described in §3: identifiers (email address, IP address), commercial information (subscription and transaction records), internet activity (your interaction with our service), and the content of communications you send us. The sources, purposes and recipients are those set out in §4 and §9.

We have not sold personal information, and we have not shared it for cross-context behavioral advertising. We do not do either of those things and have no plans to. We do not knowingly sell or share the personal information of anyone under 16.

You have the right to know what we collect, to request deletion, to request correction, to opt out of sale or sharing (there is nothing to opt out of), and not to be discriminated against for exercising any of them. An authorized agent may make a request on your behalf with proof of authorization. Send any of these to privacy@askwords.ai.

14Security

Data is encrypted in transit with TLS and at rest by our database and hosting providers. Access to production data is limited to the people who need it, and API credentials are held as secrets rather than in code. Sign-in is passwordless, so there is no password database to breach. Payment card details never touch our servers. Our payment provider collects them directly.

No system is perfectly secure, and we will not pretend otherwise. If a breach affects your personal data and is likely to result in a risk to your rights, we will notify the relevant supervisory authority and you, without undue delay and within the timeframes the law sets.

15Children

askwords.ai is a business tool, is not directed at children, and we do not knowingly collect personal data from anyone under 16. If you believe a child has given us personal data, write to privacy@askwords.ai and we will delete it.

16Public checks and share links

Anyone can run a free check on any public brand or business name, and the results reflect what public AI systems answer, not private data about a company or a person.

A share link you create contains only the brand name, the score, and the per-engine results you chose to share. It carries no account details and no email address. Treat the link as public: anyone who has it can open it. Ask us to revoke one at any time.

17Changes to this policy

We update this policy when the product changes: a new sub-processor, a new answer engine, a new category of data. The date at the top always reflects the current version, and this one was last updated on 7 September 2026.

For material changes we will give notice before they take effect: by email to account holders, or by a prominent notice on the site. Continuing to use askwords.ai after a change takes effect means you accept the updated policy; if you do not, you can delete your account and your data.

18Contact us

Privacy and data protection requests: privacy@askwords.ai.

Everything else: support@askwords.ai, or the contact form.

We answer privacy mail ourselves, not through a ticket queue, and we aim to reply well inside the 30 days the law allows.